From New York to Ariel University: Tehila Jansenson’s Journey to Studying Creative Marketing

Growing up in New York, Tehila Jansenson always felt a deep connection to Israel. Her mother, a native Israeli, and her father, an Argentinian who made aliyah, met in Israel before traveling to serve the Jewish people and teach in Israel, Spain, and ultimately settling in New York. Israel was a constant presence in Tehila’s upbringing, shaping her identity and aspirations.

Yet, her journey to studying at Ariel University wasn’t a straightforward one—it was filled with challenges, exploration, and ultimately, a strong sense of belonging.

Finding Her Path to Israel

After finishing high school, Tehila followed a common path for many American Jewish students: attending a seminary in Israel. During that year, she fell in love with the country—not just for its Jewish communities but also for the warmth of its culture.

She found American college culture unappealing and longed for a more open and welcoming environment. “In New York, you pick your friends in the first week of school, and that’s it,” she recalled. In Israel, she noticed people were more approachable, and connections felt more natural. She spent many Shabbatot traveling around the country, visiting extended family, and exploring different communities.

Finding the Right University

Determined to stay in Israel for college, Tehila sought a program that aligned with her passion for creative marketing. She consulted with Nefesh B’Nefesh and current students but struggled to find the right fit. Then, through a distant family member, she heard about Ariel University’s Hebrew-language communications program and decided to attend an open house. Everything clicked.

“Ariel had everything I wanted—engaging professors, hands-on learning, a focus on skill-building, and a strong community. I didn’t want a place where students just attended class and went home. Ariel offered a close-knit environment and a strong religious community, which was so important to me as an olah chadasha.”

However, getting into the program wasn’t easy. Given the Hebrew-language instruction of the degree, she needed a high score on the Yael Hebrew proficiency test. This proved to be a significant challenge, especially given its focus on textbook Hebrew. Despite multiple attempts, she didn’t reach the required score.

Instead of giving up, she dedicated a year to improving her Hebrew through Sherut Leumi in Kfar Etzion. She worked in various roles, including giving tours at a local museum and assisting in an afterschool program for kibbutz youth.

“It was challenging, especially because of the war. The head of the afterschool program tragically lost her husband, who was serving in the army. I stepped up and took on more responsibility than I would have otherwise. And all year, I was studying hard for the test and improving my Hebrew, keeping my college aspirations in mind. It wasn’t always easy, and sometimes it was embarrassing to make mistakes.”

At the end of the year, Tehila still didn’t pass the Hebrew test. But instead of accepting defeat, she took a bold step: she called Ariel University and asked them to assess her Hebrew proficiency based on her real-world skills rather than her test scores. After some back-and-forth, the university recognized her abilities and welcomed her into the program. 

Building a Community in Ariel

Moving to a new city without knowing anyone can be daunting, but Tehila quickly found support through JLIC. In her first week, she attended an event after meeting another English-speaking student. That event became the gateway to a strong community.

Through JLIC’s social events, Shabbat meals, and learning opportunities, she quickly made friends and established a sense of belonging.

“Half of my friends I met through JLIC. I love having time to speak in English and be with people who I can relate to culturally as well. Shlomit and Asaf Olshitski, the program directors, are incredibly welcoming, and I have met so many people in their open home. At first, I didn’t have a wide enough circle to feel comfortable staying for Shabbat; now I stay more and truly enjoy everything the community has to offer.”

Advice for Future Students

Now, as a college student in Israel, Tehila receives calls from younger students seeking guidance. She encourages anyone considering studying in Israel to take the leap, even if it feels intimidating.

“I hear people say, ‘I’m not ready’—whether it’s for learning Hebrew or integrating into Israeli life. But you’re never truly ready. The discomfort helps you grow.”

For Tehila, choosing to stay in Israel wasn’t just about her education; it was about building a life where she felt connected, challenged, and at home. With determination and an open mind, Tehila found that finding one’s place in Israel can be deeply rewarding.

 

To learn more about our JLIC communities in ten locations across Israel, visit us here.